Building your mailing list shouldn’t feel like shouting into the void or cornering someone at a craft fair. Done with heart and purpose, it’s a gentle invitation to your community to connect. Here are 14 thoughtful tips to grow your mailing list in an inspired way: with care, creativity, and a touch of magic.
Launching something new, whether it’s a product, service, or creative project can feel like a rollercoaster. At first, excitement’s high, ideas are flowing, and your energy’s buzzing. But as the weeks unfold, it’s easy for that spark to flicker out. The key to a successful launch isn’t just starting strong, it’s maintaining momentum right to the finish line.
Knowing who your dream clients are is like finding your creative compass. It’s about tuning in to those who truly connect with what you make — the people who see your work and say, “Yes! This feels like me.”
Life has a funny way of unfolding — no matter how carefully we plan, things rarely go exactly as expected. But here’s the beautiful part: when we lean into change instead of resisting it, we open the door to fresh ideas, creative breakthroughs, and new opportunities we might never have imagined.
The new Folk & Bespoke shop is live! Join and list your handmade goods.
We’re so excited to announce that our brand new Folk & Bespoke online shopping platform is now live and we would love for you to be a part of it! (please bear with us as through this launch, as although we have tested and tested the site, there may still be glitches and teething problems!)
Folk & Bespoke has always been about celebrating small makers, original crafts, and meaningful stories. Now, we’re taking that one step further by giving you a beautiful online space to sell your handmade goods directly to thousands of engaged shoppers.
Our website will be home to a beautiful, curated shopping space where makers like you can showcase and sell their handmade goods directly to people who truly care about buying small, local, and meaningful products.
There’s a quiet magic in things made by hand. A kind of whispered story woven into the stitches of a quilt, the grain of a carved wooden spoon, the uneven brushstrokes on a ceramic mug. It’s the kind of magic you don’t find on factory shelves, and that’s exactly why handmade businesses don’t need to compete with big companies.
Try bringing these 10 ideas to life before your next event, and you’ll make the most of every market opportunity. Not only will you grow your customer base faster, but you’ll also be well on your way to becoming a pop-up pro!