I’ve touched on branding before, but it’s such a significant topic that it deserves its own deep dive. In this article, we’ll explore what a brand or brand identity really is and why it’s essential—even for a one-person business.

Hope you are well?
At last…I have finally got this newsletter written!!

Are you a member of Folk & Bespoke, a proud artisan, or a participant in local markets? If so, you know how important it is to streamline your business operations while protecting yourself from potential risks. I’m excited to share two exclusive referral links that could help you with just that!

Crafting is more than creating beautiful objects—it’s about channeling emotions, experiences, and stories into tangible forms. Sharing the inspiration behind your work can create a meaningful connection with your customers, transforming a simple transaction into an engaging experience. Here’s how to weave storytelling into your craft and captivate your audience.