Author: folkandbespoke_lvsl1y

Response 1: Embrace Silence
Sometimes, silence speaks louder than words.
If a client claims your prices are too high, don’t feel compelled to defend yourself. Often, saying nothing at all can be the most powerful response.
Seasoned negotiators frequently use this tactic. In fact, when you stay quiet, your client might feel uncomfortable and start to backtrack, revealing more about their concerns. Stay calm, smile, and let the silence do the talking. They might not fully understand the value yet – let them explore their thoughts.
Response 2: Agree With Confidence
Try this one: “Yes, you’re right!”
Of course, you’ll need to deliver it with a warm, confident tone.
The reality is, your work is expensive – because it’s worth it. You’ve spent years honing your craft, sourcing quality materials, and perfecting your creative process. You’re not just selling a product; you’re offering a piece of your expertise and passion.
But maybe your client just doesn’t understand the true value of your work yet. Instead of feeling frustrated or defensive, seize this moment to educate them. Show them what goes into making your work unique. Explain the years of experience and skill you bring to the table.
Response 3: Inquire With Curiosity
If a client claims your prices are too high, you could ask: “What makes you say that?”
The key here is your tone – keep it friendly and inquisitive, not combative. This opens up a conversation and lets you uncover the real reasons behind their hesitation. Are they not aware of the materials and time involved in creating your pieces? Or are they just not ready to make a purchase yet?
Listening to their concerns is a great opportunity to educate them, clear up any misconceptions, and possibly adjust your presentation to make the value of your work more apparent.
Response 4: Discover Their Budget
Try asking, “What’s your budget?”
If they’re considering your work, they probably have a budget in mind. Finding out what it is will give you the chance to offer solutions within their range. You could suggest alternatives or present a similar item at a lower price point.
It’s also a great way to gauge how serious they are about purchasing. If they can’t commit to a budget, they might not be ready to buy. But if they give you a figure, you’ll know exactly how to proceed.
Response 5: Check Your Assumptions
Ask yourself: Has the client really said that? Or was that just your own fear speaking?
Often, we internalize doubts that aren’t actually shared by others. Don’t let your own insecurities shape how you price your work. You are not your customer. Just because you might struggle with pricing doesn’t mean your work is overpriced.
If you’ve found yourself underpricing in the past, it’s time to work on your money mindset. Books like Overcoming Underearning by Barbara Stanny and Resilience by Mark McGuinness can help shift your thinking about money and your worth.
Response 6: Consider Cost as an Excuse
Is the “too expensive” remark just a convenient excuse?
Sometimes, clients will use price as a way to avoid making a decision. Maybe they’re not sure about the purchase for another reason – they need time to think, or they’re comparing other options.
Dig a little deeper. Ask questions like, “Is this for a special occasion?” or “Are you certain this is the right piece for you?” If they’re hesitant, it may not be about the price at all – it’s just part of their buying process.
Response 7: Assess Your Positioning
Are you selling in the right place to the right people?
Pricing is relative, and what seems expensive in one context might be perfectly reasonable in another. If you’re hearing “too expensive” often, consider whether you’re showcasing your work in places where people are willing to invest in higher-end pieces.
Perhaps it’s time to explore other markets, boutiques, or online platforms that align better with your pricing. Positioning yourself correctly can make all the difference.
Response 8: A Little Negotiation Never Hurt
Finally, remind yourself: If clients never think your prices are too expensive, maybe you’re pricing too low.
Sometimes, hearing “too expensive” is just part of the process. Some clients will always try to negotiate, and that’s okay. It’s a sign that they see value in your work, but they’re looking for some wiggle room.
In fact, if you’re not getting any objections, you might not be charging enough! So be prepared for a little back and forth, especially with trade buyers – it’s just part of doing business.

1. You Don’t Need to Justify Your Decision
Let’s start with the most important point: you don’t need a reason to raise your prices. If you feel it’s time to earn more from your creative work, then it’s time. Plain and simple.
There’s no need to explain yourself to anyone. You’re worth it! And yes, that includes the hard-earned prices for your craft. Your value is your own to define, and if you’ve been undervaluing your expertise, it’s time to make a change. Let your clients know in advance and consider this your chance to reconnect with them—it might even lead to more sales!
2. You Deserve to Earn More and Create Profit
If your goal is to make a more profitable business, raising your prices is the fastest path to doing so. It’s often a game-changer for your bottom line without drastically affecting sales. A modest price increase—say 10-20%—usually won’t scare customers away. Do the math: you might be surprised at the difference even small adjustments can make.
3. Your Costs Have Gone Up
Inflation is real, and your overheads—whether it’s materials, rent, or studio costs—are rising, too. If you’re not adjusting your prices accordingly, you’re likely losing out. Don’t let your profits shrink because you haven’t adjusted for the increases in your costs of living and business expenses. As costs rise, so should your prices. Many businesses do this regularly, especially at the start of the year, to keep up with economic changes.
4. Position Yourself for Success
Where do you want to be in the market? Are you looking to be seen as an affordable, entry-level option, or do you want to establish yourself as a premium brand? Pricing is a powerful tool for shifting perceptions. A price change allows you to reposition your business—whether that’s moving upmarket with more exclusive offerings or aligning your prices with your growing reputation.
Remember, your price tells a story about the value you offer. Get it right, and you’ll attract the customers who value your work.
5. You Want to Work Fewer Hours, But Still Earn Well
We all know the hustle—long hours, tons of work, and little time for yourself. But what if you could work less and still earn the same (or even more)? It’s time to evaluate your most profitable products or services, and if they’re not working for you, adjust accordingly.
You might also want to explore other income streams, like royalties or licensing, which can generate revenue without requiring you to pour more hours into the work. Work smarter, not harder, by finding ways to make your business more efficient.
6. Your Reputation Is Growing
As your profile grows, so should your prices. If you’ve been featured in the press, spoken at events, or built a solid client base, it’s natural for your value to increase. More recognition and experience means you can charge more. Your credibility and visibility are directly tied to your pricing power. So, if you’ve been getting more attention, now’s the perfect time to adjust your fees to match your growing profile.
7. You’re Thinking of Selling to Retailers
Retailers typically mark up products by 200-300% to cover their costs, which means you’ll need to adjust your prices to meet their expectations. If you’re planning to sell to shops or galleries, a price increase will likely be necessary to remain competitive and ensure you can still make a profit when your products are sold at retail prices.
Consider this step carefully, as it often requires a solid understanding of your pricing structure. It’s common advice for creatives to wait until they’ve been in business for a couple of years before making the leap to wholesale, giving you time to perfect your pricing and streamline your processes.
8. Plan for the Future
Are there any big changes on the horizon? Maybe you’re planning to move into a studio space, increase your production, or add VAT charges to your goods or services. Whatever the reason, now is the time to anticipate future costs and adjust your prices accordingly. Planning ahead is crucial for a sustainable business model, and pricing changes are a key part of that.

1. Use More Than One Supplier
Imagine relying on one supplier for your stock, only for them to go bust or let you down at the worst possible moment — yikes!
To avoid being left with egg on your face, build relationships with multiple suppliers.
Spread your orders across different suppliers — that way, if one hits a bump in the road, your business can carry on.
Consider local options too — they might be closer than you think, and having alternatives on hand gives you peace of mind.
Stay in touch with your suppliers — good communication makes finding solutions easier when things get tricky.
A little forward planning can make all the difference when things don’t go to plan.

2. Diversify Your Revenue Streams for Eggstra Stability
Relying on just one source of income is risky. But by adding a few extra strings to your bow, you can create a stronger foundation.
Offer workshops, training sessions, or online courses — sharing your skills is a fantastic way to earn extra income and build your reputation.
Got a spare room or underused space? Consider renting it out for meetings, events, or storage.
Expand your product range — catering to different customer needs or niches can open up whole new income opportunities.
The more baskets you have, the safer your eggs will be!

3. Don’t Rely on One Big Customer or Client
Landing a big client can feel like a dream come true — but if they’re your main source of income, losing them could spell disaster.
It’s easy to get comfortable, but don’t take your foot off the gas when it comes to marketing and attracting new customers.
Continue promoting your business to ensure you’ve got a steady flow of new clients coming in.
Build relationships with multiple customers — even smaller ones — so you’re never overly dependent on one source.
Putting all your trust in one major client? That’s a risk worth avoiding.

4. Don’t Rely on One Sales Channel
If your business depends heavily on just one platform — like Instagram, Amazon, or Etsy — what happens if it suddenly changes its rules, or worse, disappears altogether?
Instead:
Explore bricks-and-mortar options — could you partner with a local shop or take part in pop-up events?
Sell through multiple online marketplaces like eBay, Faire, or Not On The High Street to widen your reach.
Consider building your own website — this way, you’re not completely reliant on third-party platforms.
The more ways people can find you, the better.

5. Don’t Put All Your Trust in One Marketing Channel
Social media, email, SEO — each has its place, but relying on just one is risky.
Use social media for awareness, but back it up with email marketing to nurture relationships and encourage repeat business.
Don’t forget good old-fashioned face-to-face networking — building personal connections can be invaluable.
Be ready for the unexpected — social media accounts get banned, email providers shut down, and algorithms can change overnight.
Diversifying your marketing means you’re less vulnerable if one channel disappears.

1. Crack Open Some Easter-Themed Promotions
An Easter sale is like a chocolate egg — hard to resist! But instead of just offering a basic discount, why not craft something fun, creative, and seasonally inspired?
Bundle Up: Easter hampers or themed sets make decision-making easy for customers. How about a Spring Self-Care Kit for beauty brands or an Easter Brunch Bundle for food businesses? Tailor it to suit your products and watch the sales roll in.
Loyalty Perks: Treat your most loyal customers to something special — like double points for purchases made over Easter weekend. It’s a lovely way to encourage repeat business.
Flash Sales & Countdowns: A little urgency never hurts! Try a 24-hour Easter Flash Sale or create discounts that get better as Easter gets closer.
Even small promotions can make a big impact — it’s all about giving customers that little nudge to treat themselves.

2. Host an Eggstra Special Event
People love an experience, and events are a brilliant way to boost footfall (or web traffic) while building stronger customer relationships.
In-Store Egg Hunt: Easter egg hunts aren’t just for kids! Hide small prizes around your stall — like discount codes, free samples, or even a grand prize for one lucky winner.
Virtual Easter Challenge: Ask followers to post a photo featuring your product in an Easter-themed setting. Not only is this great for engagement, but user-generated content is fantastic for brand exposure!
Easter Workshop: Got a crafty side? Host a class to teach people how to decorate Easter cookies, create DIY decorations, or wrap gifts beautifully. Whether in person or online, people will love learning something new — and they’ll remember you for it.

3. Give Your Branding a Spring Refresh
Your customers are scrolling through a lot of content, so a fresh, Easter-inspired glow-up can help your brand stand out.
Website Refresh: Try adding Easter-themed banners, seasonal colour schemes, or a special ‘Easter Picks’ collection to your site.
Social Media Spruce-Up: Pastel colours, floral designs, and playful bunny graphics can brighten up your feed in no time.
Themed Packaging: A colourful ribbon, a seasonal sticker, or a handwritten ‘Happy Easter!’ note can leave a lasting impression — and it doesn’t have to cost much either.
Small touches can create big smiles!

4. Hop onto Social Media Trends
Easter’s packed with fun content ideas — so get creative and get people talking!
Easter Polls & Quizzes: Ask your followers, “How many mini eggs are in this jar?” or “What’s your favourite Easter treat?” It’s an easy way to boost engagement — and you could even offer a prize for correct guesses.
Behind-the-Scenes Content: Show your Easter prep — whether it’s packing orders, baking treats, or setting up your display. People love to see the humans behind the brand.
Reels & TikToks: Quick tutorials, funny bloopers, or Easter-themed product highlights — short-form video content is brilliant for grabbing attention.
The key? Keep it light, fun, and authentic.

5. Don’t Forget Email Marketing
Social media’s great for reaching people, but emails can work wonders too — especially with a personal touch.
Eggsclusive Offers: Give your subscribers early access to discounts or limited-edition Easter products. It’s a lovely way to make them feel valued.
Personalised Picks: Use phrases like “We think you’ll love these Easter favourites!” to tailor recommendations based on past purchases.
Last-Minute Reminders: “Still need an Easter gift? We’ve got you covered!” A well-timed email can save a forgetful shopper’s day — and boost your sales in the process.
Keep your emails warm, friendly, and filled with springtime charm.

6. Partner with Other Small Businesses
Why go it alone when you can team up and create something special together?
Cross-Promotion: Partner with another brand to build Easter bundles, share giveaways, or even run a joint social media campaign.
Local Support: Collaborate with nearby businesses for an Easter market, a pop-up shop, or a community egg hunt. You could also donate a portion of Easter sales to a local cause — spreading kindness while building your brand.
Working together = more ideas, more exposure, and more fun for everyone!

1. Are You Procrastinating or Overworking?
Many makers underestimate the time they spend and end up charging too little. Being ‘busy’ doesn’t always mean being productive. Ask yourself:
• Are you over-perfecting your work without adding real value?
• Could you batch similar tasks to save time?
• Is there a way to streamline your process without compromising quality?
Action: Track your time for a few weeks. Knowing how long each task takes helps you set realistic prices and reduce procrastination.

2. Are You Competing with Mass-Produced Goods?
Stop comparing your handmade creations to mass-market prices. Your work is unique — reflect that in your pricing and presentation.
Action: Ask yourself how you can:
• Make your designs more distinctive.
• Improve your branding and photography to elevate perceived value.
• Introduce limited editions or bespoke features to justify premium pricing.

3. Can You Add Value Without Increasing Costs?
Some ceramicists sell mugs for £40 or more — and successfully! Why? Because they add value without significantly increasing production costs.
Action: Try adding:
• Unique designs, glazes, or colors.
• Larger, statement pieces that feel more “art” than “functional.”
• Special packaging that enhances the gifting experience.

4. Are You Underselling Yourself?
Undercharging is a common creative trap. Pricing too low can undermine your perceived value. Be bold — raise your prices if the facts say you should!
Action: Work on your confidence. Recognize the value of your skills, creativity, and time. Investing in a stronger mindset can be transformative.

5. Are You Selling in the Right Places?
Your pricing should align with the venues where you showcase your work. Selling higher-end pieces in the right galleries, shops, or events attracts clients willing to pay for quality.
Action: Identify 15 new galleries or stockists that align with your pricing goals and approach them professionally.

6. Do You Even Need a Middleman?
If gallery commissions are eating away your profits, consider selling directly. Craft fairs, your own website, or commissions may offer better margins and stronger customer relationships.
Action: Build your marketing skills to connect directly with your audience.

7. Could You Target a Different Market?
Instead of retail, why not approach interior designers, boutique hotels, or restaurants? They often pay more for distinctive, high-quality pieces.
Action: Research these sectors and pitch your work directly to decision-makers.

8. Can You Create a Higher Value Collection?
Instead of producing low-cost functional pieces, focus on creating larger, decorative, or collectible items. These often hold higher perceived value and profit margins.
Action: Experiment with statement pieces like vessels, cake stands, or decorative platters.

  1    Showcase your products creatively: make those few seconds count by presenting your products in a visually appealing way. Use vibrant colours to attract attention and utilise vertical space to display items at eye level. Ensure that your best-selling products are prominently featured and avoid overcrowding your table. Get creative with your displays, repurposing items or investing in tiered shelving. Incorporate a cohesive style, colours, and theme into your table setup. 

    2    Engage with potential customers (without being pushy): engaging with visitors is key to drawing them into your booth. Share a friendly greeting as people walk by, inviting them to explore without feeling obligated to make a purchase. Be authentic, pleasant, and attentive. Showcase your products with pride and allow customers to examine them up close. Make a positive and memorable first impression. 

    3    Bring business cards: don’t underestimate the power of traditional business cards or marketing materials. Provide potential customers with a physical reminder of your business. Make your business cards easily accessible at your table. Some customers may keep them for future reference, increasing the chances of post-event sales. 

    4    Display prominent banners, signage, and branding: showcase your company name, logo, and location on banners or signage. Adding your city can create a sense of local craftsmanship. Well-designed banners help customers locate your booth and capture the attention of new ones. Ensure your signage is readable with sufficient white space and a clean display. 

    5    Be your brand: embody your brand by wearing your own products if applicable. Allow potential customers to visualise how your products can enhance their style. Consider creating branded shirts or aprons with your logo. Your outfit is an extension of your brand, so dress accordingly. Plan your attire ahead of time as part of your overall branding strategy. 

A Celebration of Handmade & Unique
Folk & Bespoke is not just another craft market- it’s a community. Our markets are thoughtfully curated to ensure that each event is an inspiring and immersive experience for visitors and vendors alike. We champion independent makers, ethical businesses, and high-quality craftsmanship, bringing together some of the most talented artisans in the UK.
Whether you are a seasoned craft fair exhibitor or just starting your small business, this is your opportunity to showcase your work to a passionate, engaged audience that values creativity, originality, and sustainability.
Seeking Passionate Vendors- Could That Be You?
As we prepare for our upcoming markets, we are looking for talented independent artisans, designers, and makers to join us. If you create:
• Handmade jewellery- from delicate silver rings to bold statement pieces
• Unique homeware- ceramics, woven textiles, glasswork, and more
• Artisan food & drink- gourmet chocolates, small-batch preserves, craft spirits
• Textile art & fashion- slow fashion, hand-stitched leather, and upcycled designs
• Bespoke gifts- personalised and one-of-a-kind treasures
• Illustrations & stationery- prints, greeting cards, and calligraphy
• Natural skincare & beauty- organic and handmade products
• Any other handcrafted or bespoke products
…we’d love to hear from you!

Why Join Us? The Benefits of Being a Folk & Bespoke Vendor
1. A Supportive & Passionate Creative Community
When you join Folk & Bespoke, you are not just booking a stall- you are becoming part of a thriving creative network. Our markets bring together like-minded makers, designers, and small business owners who are all passionate about craftsmanship and sustainability. This is a fantastic opportunity to connect, collaborate, and build lasting relationships with fellow artisans.
2. Beautiful, High-Footfall Locations
Our new market locations- Brighton, Tunbridge Wells, and Norfolk are known for their appreciation of unique, high-quality products. These areas attract a diverse mix of locals and tourists who love shopping small and discovering independent brands. This means high visibility and the potential for strong sales.
3. A Loyal & Engaged Customer Base
Shoppers at our markets aren’t just passersby; they are dedicated supporters of handmade and independent businesses. Many of our visitors return time and time again, eager to find new treasures, support local makers, and invest in high-quality, sustainable goods. Our markets attract customers who value craftsmanship over mass production.
4. Professional Event Marketing & Promotion
We take marketing seriously so that you can focus on what you do best- creating. Folk & Bespoke invests in:
• Targeted digital marketing- social media campaigns, email newsletters, and featured vendor spotlights
• Traditional promotion- posters, flyers, and press coverage in local publications
• Collaborations with influencers & bloggers who love independent shopping
As a vendor, you will benefit from free exposure across our platforms, increasing your reach and potential customer base.
5. Affordable & Transparent Stall Fees
We believe in fair pricing. Unlike some larger markets that charge high entry fees, we keep our stall costs affordable and competitive, ensuring that independent artisans can participate and thrive.
6. A Curated & High-Quality Shopping Experience
We carefully curate our vendors to maintain a high standard of quality and variety. This ensures that your work stands out in a beautifully presented, well-balanced market where customers are genuinely interested in artisan products.
7. Room to Grow Your Brand
Our markets aren’t just about selling on the day- they are about building long-term customer relationships. Many of our past vendors have grown their brands through our events, gaining:
• Wholesale enquiries from independent retailers
• Collaboration opportunities with fellow makers
• Repeat customers who follow them to future markets